These Terms and Conditions (“Terms”) govern your access to and use of the website at www.propfocus.in and the Propfocus platform and services (together, the “Services”) provided by Propfocus Technologies Pvt Ltd (“Propfocus”, “we”, “us”). By using the Services, you agree to these Terms. If you are using the Services on behalf of a company, you confirm that you are authorised to bind that company, and “you” refers to the company.

Questions about these Terms can be sent to legal@propfocus.in.

1. What the Services are

Propfocus provides sales intelligence for real estate developers. The platform helps customer teams understand which prospective buyers are actively evaluating their projects, alerts the relevant team members, and, where enabled, re-engages unresponsive leads through the RNR Agent. Specific features, volumes and service levels are set out in the order form, proposal or agreement signed with each customer (the “Order”), which forms part of these Terms for that customer. If an Order conflicts with these Terms, the Order prevails.

2. Eligibility and accounts

The Services are intended for business use by persons aged 18 or over.
You are responsible for the accuracy of the information you provide and for maintaining the confidentiality of your account credentials.
You are responsible for the actions of the users you authorise to use the Services on your behalf.

3. Your data, our platform

You own your data. Lead and buyer data you bring to the platform, and the records generated from it for you, remain yours. If you stop using the Services, you may export your data, and we will delete or de-identify it in line with our Privacy Policy and applicable law.
We own the platform. The Services, including software, models, designs, workflows, documentation and everything else that makes Propfocus work, are and remain the exclusive property of Propfocus and its licensors. No rights are granted except the limited right to use the Services under these Terms.
Your data is never sold or pooled. We do not sell buyer or lead data and we do not share one customer’s data with another.
We may use aggregated, de-identified information that does not identify you or any individual to operate, benchmark and improve the Services.

4. Licence and acceptable use

Subject to these Terms and the applicable Order, we grant you a limited, non-exclusive, non-transferable right to use the Services for your internal business purposes during the term. You agree not to:

Use the Services to send unlawful, misleading or unsolicited communications, or to contact individuals without a lawful basis to do so.
Reverse engineer, decompile, or attempt to discover how the Services work, including the methods by which buyer readiness is assessed.
Copy, scrape, or systematically extract content or data from the Services or the website, including through automated means, except as expressly permitted.
Use the Services to build, train or improve a competing product or service.
Resell, sublicense or make the Services available to third parties except as agreed in an Order.
Interfere with the security or integrity of the Services or attempt to access data belonging to another customer.

5. Your responsibilities for lead data and messaging

Propfocus operates as your internal tool and data processor. Your leads’ details reach you through their own enquiries; we do not source or supply lead data, and we do not capture consent from your leads ourselves. Because the Services involve contacting your leads on your behalf, you warrant that:

You have the lawful right to share the lead and buyer data you provide to us.
You obtained, at the time the lead was generated or otherwise before contact, any consents or lawful basis required for those individuals to be contacted through the Services, including over messaging channels such as WhatsApp.
Content and project information you supply is accurate, lawful, and does not infringe any third party’s rights.
You will honour opt-outs and objections from your leads, and instruct us promptly where action is needed on our side.

We may suspend messaging or other features if we reasonably believe use of the Services violates law or these Terms, and where practical we will notify you first.

6. The RNR Agent and beta features

Features identified as beta, early access or preview, including the RNR Agent, are provided so that you can evaluate them before general availability. They may change, be withdrawn, or behave imperfectly, and are provided “as is” without warranties of any kind. The agent operates within the messaging boundaries approved by you during onboarding and identifies itself as your assistant; you remain responsible for the campaigns you choose to run with it.

7. Third-party services and CRM integrations

The Services interoperate with third-party products such as CRM systems and messaging platforms. Those products are governed by their own terms, and we are not responsible for their availability, policies or acts. Changes made by third parties may affect features of the Services, and we will use reasonable efforts to adapt.

If you connect your CRM or another business system to the Services, you authorise us to receive lead data from it and to write records back to it on your behalf, and you confirm that you are entitled to grant that access under your agreement with the relevant provider. You may disconnect an integration at any time, which stops the exchange going forward.

8. Results are not guaranteed

Figures published on our website, including case-study results such as conversion improvements and site visits booked, reflect the real experience of specific customers in specific conditions. They are illustrations, not promises. Your results will depend on your projects, your lead quality, your team’s follow-through and market conditions, and we make no guarantee of any particular business outcome.

9. Fees

Fees, billing frequency and payment terms are set out in your Order. Unless stated otherwise there, fees are exclusive of applicable taxes, which you are responsible for, and amounts paid are non-refundable except as required by law or expressly agreed.

10. Confidentiality

Each party will protect the other’s confidential information with at least the care it uses for its own, and use it only as needed to perform under these Terms. This obligation does not apply to information that is public through no fault of the recipient, independently developed, or lawfully received from another source, and disclosure is permitted where required by law with notice to the other party where lawful.

11. Term, suspension and termination

These Terms apply while you use the Services; subscription terms are set by the Order.
Either party may terminate for material breach that remains uncured 30 days after written notice.
We may suspend the Services for security reasons, legal compliance, or non-payment, restoring access once the issue is resolved.
On termination, your right to use the Services ends, you may export your data as described in section 3, and sections that by nature survive (including confidentiality, ownership, disclaimers, and limitations) continue to apply.

12. Disclaimers

Except as expressly stated in these Terms or an Order, the Services are provided “as is” and “as available”, and we disclaim all other warranties, express or implied, including fitness for a particular purpose, merchantability and non-infringement. We do not warrant that the Services will be uninterrupted or error-free.

13. Limitation of liability

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, goodwill or data, even if advised of the possibility. To the maximum extent permitted by law, each party’s total aggregate liability arising out of or relating to the Services is limited to the fees paid or payable by you to Propfocus in the 12 months preceding the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.

14. Indemnity

You will indemnify and hold Propfocus harmless from third-party claims arising out of the data you provide, the consents you were required to obtain, the content you supply, or your use of the Services in violation of law or these Terms.

15. Governing law and disputes

These Terms are governed by the laws of India, and the courts at Delhi have exclusive jurisdiction over disputes arising out of or relating to these Terms, subject to any different agreement in an Order.

16. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date above reflects the latest revision. Material changes affecting active customers will be notified, and continued use of the Services after changes take effect constitutes acceptance.

17. Contact

Propfocus Technologies Pvt Ltd
Legal: legal@propfocus.in
Privacy: privacy@propfocus.in