Referral Partners
Consultants, advisors and former sales leaders with real relationships inside developer organisations.
You make the introduction. We run the demo, the pilot and the commercials, and keep you in the loop throughout.
Partner Program
Grow with Propfocus
You already have the relationships developers trust. Bring them a product that turns the leads they have already paid for into booked site visits, and earn on every customer that goes live.
Who we partner with
Three kinds of partner
The common thread is access. If developers already take your call, this works.
Agency and Marketing Partners
Agencies running campaigns for real estate developers, judged on the leads they deliver.
Your leads convert better on the same spend, so your retainer is defended with results rather than lead volume.
Technology and CRM Partners
Salesforce implementation partners and proptech consultants delivering systems to developers.
Add sales intelligence on top of the CRM you already implement, without disturbing the workflows you built.
What you are introducing
Results your contacts will recognise
No extra ad spend, no new team, no change to how reps work. The same lead pool, worked in the right order.
2.1×
Lead to site visit conversion, on the same lead pool and the same spend
54
Site visits booked in the first 6 days of a Bengaluru pilot
6% → 12.7%
Conversion lift that roughly halved the effective cost of each site visit
Real results from specific customers in specific conditions. They are illustrations of what is possible, not a promise of outcomes, and partners should present them that way.
How it works
Four steps, no guesswork
Apply
Tell us who you work with and where. We look for genuine access to decision makers at developers, not a contact list.
Get enabled
We brief you properly: what Propfocus does, which teams feel the benefit, the questions buyers ask, and the results to lead with.
Introduce
You register the opportunity and make the introduction. We take the demo and the evaluation from there, with you included.
Earn
You earn a share of revenue on every customer that goes live. Commercials are agreed upfront and set out in your partner agreement.
What you get
Built so the introduction is worth making
A partner program is only as good as what happens after the introduction. Ours is built around protecting your credit and making you look good to the person you introduced.
Apply to partnerYour introductions are protected
Every opportunity you register is recorded against you before any conversation starts, so there is no argument later about who brought whom.
You never have to demo it
Selling sales intelligence takes product depth. You open the door; our team handles the demo, the objections and the pilot design.
Something real to introduce
Developers are pitched constantly. Propfocus arrives with named customers across Bengaluru, Mumbai, Pune and Hyderabad, and results those teams will talk about.
A named point of contact
You get one person at Propfocus who knows your pipeline, joins your calls when useful, and answers quickly.
What we ask of partners
Four commitments
Developers trust their data to Propfocus, so partners are held to the same standard we hold ourselves to.
- Represent Propfocus accurately. Use the results and claims we publish, and never promise outcomes on our behalf.
- Respect confidentiality. Partner materials, pricing guidance and customer information stay between us, under the agreement you sign.
- Never share buyer or lead data with us or with anyone else. Introductions are to businesses, not to individual property buyers.
- Register opportunities before making the introduction, so credit is clear from the start.
Partner questions
Before you apply
Do I need to know the product deeply to refer someone?
No. We enable you on the story and the results, and our team runs the demo and the technical conversation. Your job is the introduction and the relationship.
How do I know my introduction will be credited to me?
Opportunities are registered before the first conversation and recorded against you. If someone else brings the same account later, the earlier registration stands.
When do partners get paid?
After the customer you introduced goes live and is invoiced. The share, the schedule and the term are agreed with you upfront and written into the partner agreement.
I work with developers outside your current cities. Can I still apply?
Yes. We are active across Bengaluru, Mumbai, Pune and Hyderabad today and are expanding. Tell us where your relationships are and we will be straight with you about timing.
Can an agency partner and a referral partner be the same firm?
Often, yes. Many agencies start with a single introduction and move into a longer running partnership once they see what it does to their campaign results.
Apply to partner
Three details is all we need. We will verify your number and our team will reach out to take it forward.
Application submitted. Our team will reach out to you shortly.