Get more site visits from the leads you already paid for.
You pay for leads on Meta, Google and the portals. Propfocus AI works every one of them, on WhatsApp and inside your CRM, until it becomes a site visit.
Leads you paid for
What does Propfocus AI do for a head of marketing?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. For a marketing head, that means more site visits from the same budget.
- No change to how you generate leads
- Works inside your CRM, including Salesforce
- ISO 27001:2022 certified
- Hosted on AWS in India
Built for heads of marketing at residential real estate developers.
You can see your cost per lead. Not which leads became site visits.
Most leads don't say no. They go quiet. Then they're written off, and the ad spend goes with them.
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Leads arrive after the office closes
A buyer enquires from a Meta ad at 9:40 pm. By the first call next morning, they have already spoken to two other builders.
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Paid leads are marked RNR
Ten calls at the wrong time, no answer, and the lead moves to the bottom of the list. The spend is written off with it.
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The "bad leads" debate
Presales says the leads were poor. Marketing says they were not called in time. Without one view of every lead, nobody can settle it.
More visits from the same budget.
You keep generating leads the way you do today. Propfocus AI makes sure each one is worked until it becomes a site visit.
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Lower cost per site visit
More visits from the same budget. In a 6-project Bengaluru case study, lead to site visit went from 6% to 12.7%.
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Know your cost per site visit, not just your cost per lead
Site visits and all lead activity sync back to your CRM (two-way sync), and you see cost per site visit by ad source.
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See which campaigns bring real buyers
Not just form fills. Cost per site visit by ad source shows which of Google Ads, Meta Ads, portals and your website produce buyers who visit.
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End the "bad leads" debate
One view of which leads showed real interest, and whether they were called in time.
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Recover spend you've written off
The RNR Agent restarts the conversation with leads your team could not reach, with no new budget.
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Ask about your leads in ChatGPT or Claude
Ask plain questions about your leads and site visits from inside ChatGPT or Claude, answered from Propfocus AI. See how it works.
Marketing generates the leads. Presales turns them into visits.
Propfocus AI sits between the two. Three AI agents work the same leads, day and night, and hand your team only the buyers who are ready to visit.
Leads reach your CRM as they do today
From Google Ads, Meta Ads, property portals and your website, through the connections your CRM already has. Nothing changes in how you generate them.
Every lead is answered, day or night
The Off Working Hours Agent replies on WhatsApp to every lead after 8 pm, introduces itself as the project's AI assistant (for example, Skyline AI) and proposes the site visit.
Presales calls the buyers who are ready
Intent Alerts sees which buyers are engaging with the project page they asked for and tells the lead owner who to call now, on WhatsApp.
Written-off leads come back
The RNR Agent takes over leads your team could not reach and hands back only the buyers who reply.
The call turns into a site visit
Your reps still make the call and take the buyer to the visit. You see more visits from the leads you already paid for.
Same leads. Same team. More site visits.
Results from three developers, on leads they had already paid for. Each buyer was sent the project page they asked for, and the rep was alerted the moment they came back to it. Identities kept confidential.
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6% to 12.7%
Lead to site visit, a Bengaluru developer with 6 projects.
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63 site visits
From RNR leads, with the project page and Intent Alerts, worth ₹17.4 lakh at the developer's own ₹27,600 a visit. 10 projects, Bengaluru and Hyderabad.
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4.2×
Higher conversion for engaged buyers. 294 site visits attributed in 100 days, 5 projects, Bengaluru.
Built for residential developers that generate leads through ad campaigns.
A good fit if you
- Run marketing at a residential real estate developer and generate leads for your projects.
- Sell apartments (2, 3 and 4 BHK homes) or plotted developments (plots, villa plots and farm plots).
- Have a presales team that calls those leads, working in a CRM such as Salesforce.
- Want to know which leads became site visits, not just how many leads you generated.
Not built for
Propfocus AI is not built for commercial real estate developers, brokers and channel partners, or home buyers. We work with residential developers that generate leads for their projects.
How does Propfocus AI lower our cost per site visit?
It does not touch your media plan. Its AI agents work every lead you have already paid for, including the ones that arrive after office hours and the ones marked RNR, so more of the same leads become site visits. In a 6-project Bengaluru case study, lead to site visit went from 6% to 12.7%.
What is cost per site visit?
Cost per site visit is what you spent on leads divided by the site visits those leads produced. It shows which ad sources bring buyers who actually visit, where cost per lead only shows form fills. Propfocus AI shows marketing heads cost per site visit by ad source.
How do real estate developers get more site visits from Meta leads?
Work every lead you already paid for. Reply within minutes, including after office hours, when 22% to 28% of leads arrive. Call when the buyer is engaging with the project page, not on a fixed script. Revive leads marked RNR on WhatsApp, and judge campaigns by cost per site visit, not cost per lead. In a 6-project Bengaluru case study, lead to site visit went from 6% to 12.7% on the same leads.
Do we need to change how we generate leads?
No. Your leads keep reaching the CRM you already use, including Salesforce, from the same sources. Propfocus AI works them from there.
Do we need to replace our CRM?
No. Your CRM stays the system of record. Propfocus AI works the leads in it, and replies, site visits and all lead activity sync back to it.
Can I use Propfocus AI inside ChatGPT or Claude?
Yes. Propfocus AI customers can connect it to ChatGPT and Claude, so marketing heads and presales heads can ask plain questions about their leads and site visits from inside either one. Connect it yourself in a few minutes from Claude's connector directory or ChatGPT's connector settings, then log in with the one-time password (OTP) sent to your phone number registered on Propfocus AI. On Claude Team or Enterprise, an admin may need to enable the connector first. See the setup guide for each step.
Is our buyer data shared with anyone else?
No. Your buyer data stays yours. It is used only to work your leads, never sold, and never shared with another developer. Propfocus AI is ISO 27001:2022 certified, hosted on AWS in India and aligned with India's DPDP Act.
Who is Propfocus AI not for?
Propfocus AI is not built for commercial real estate developers, brokers and channel partners, or home buyers. We work with residential developers that generate leads for their projects.
Is it for marketing heads or presales heads?
Both. Marketing heads get more site visits from the leads they already paid for and see cost per site visit by ad source. Presales heads get a ranked call list for each rep every morning, WhatsApp alerts on who to call now, and agents that cover after-hours and RNR leads.