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Platform overview

The AI presales platform for real estate developers.

Know who to call now, answer every lead after office hours, and win back the leads your team could not reach.

How Propfocus AI works: A developer's leads already reach their CRM through its existing connections to Google Ads, Meta Ads, property portals and their website. Propfocus AI connects to that CRM and works those leads on WhatsApp and inside the CRM, until each becomes a site visit. It does not capture or import leads itself. Its three AI agents do this work, the lead owner gets a WhatsApp alert when a buyer is ready to talk, and the call turns into a site visit.
  1. Leads you paid for

    Google Ads Meta Ads Portals & website
  2. Your CRM

    Salesforce+3 new leads
  3. Propfocus AI

    • Intent Alerts
    • Off Working Hours
    • RNR
  4. Ready to call

    WhatsAppnowMr. Tarun is active. Call now.
  5. Site visit

    Sun11:00 amMr. Tarun

Works inside your CRM, including SalesforceOfficial WhatsApp partnerSample names

What is Propfocus AI?

Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit.

  • ISO 27001:2022 certified
  • Hosted on AWS in India
  • DPDP Act aligned
  • Official WhatsApp partner

Built for marketing heads and presales heads at residential real estate developers.

How it fits

Works where your team already works.

Nothing new to learn. Leads keep flowing in exactly as they do today, and site visits and all lead activity sync back to your CRM (two-way sync).

  • Inside your CRM

    Works inside the CRM you already use, including Salesforce. Leads and updates stay in the CRM your team already uses.

  • WhatsApp, directly with Meta

    Propfocus AI is an official WhatsApp partner, with direct access to Meta's WhatsApp Business Platform. No third party in between.

  • AI that says it is AI

    Each agent introduces itself as your project's AI assistant, for example "Skyline AI". Your rep always takes over.

  • Passes your security review

    ISO 27001:2022 certified, hosted on AWS in India, aligned with India's DPDP Act. Your buyer data stays yours, never sold, never shared with another developer.

    Security and compliance
Case studies

Same leads. Same team. More site visits.

Results from three developers, on leads they had already paid for. Each buyer was sent the project page they asked for, and Intent Alerts told the rep the moment they came back to it. No new leads bought, no new ad spend. Identities kept confidential.

  • 63

    site visits from RNR leads with the project page and Intent Alerts, worth ₹17.4 lakh

    10 projects · Bengaluru and Hyderabad

  • 41

    site visits from RNR leads with the project page and Intent Alerts, worth ₹11.3 lakh

    5 projects · Bengaluru

  • 67

    site visits from RNR leads with the project page and Intent Alerts, worth ₹18.5 lakh

    6 projects · Bengaluru

Values at ₹27,600 a site visit, the cost per visit published in the 10-project case study.

FAQ

Questions about the platform

All questions

What is Propfocus AI?

Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. Three agents do the work: Intent Alerts tells your team who to call now, the Off Working Hours Agent answers leads after office hours, and the RNR Agent revives leads your team could not reach.

How is it different from our CRM?

Your CRM records what your team did. Propfocus AI works the leads in it: it tells your team who to call next and when, and its agents answer and revive the leads nobody is calling. It works inside the CRM you already use, including Salesforce, and we have connected it to other CRMs too. Leads keep flowing in exactly as they do today, and site visits and all lead activity sync back to your CRM (two-way sync).

Does my team need to learn a new tool?

No. Alerts and the morning calling list arrive on WhatsApp, where your team already works.

Can I use Propfocus AI inside ChatGPT or Claude?

Yes. Propfocus AI customers can connect it to ChatGPT and Claude, so marketing heads and presales heads can ask plain questions about their leads and site visits from inside either one. Connect it yourself in a few minutes from Claude's connector directory or ChatGPT's connector settings, then log in with the one-time password (OTP) sent to your phone number registered on Propfocus AI. On Claude Team or Enterprise, an admin may need to enable the connector first. See the setup guide for each step.

Who is Propfocus AI not for?

Propfocus AI is not built for commercial real estate developers, brokers and channel partners, or home buyers. We work with residential developers that generate leads for their projects.

How is an AI presales agent different from a real estate chatbot?

A website chatbot waits for a visitor to type. Propfocus AI's agents work every lead a developer has paid for: they reply on WhatsApp within minutes after office hours, restart conversations with leads nobody could reach, and tell reps who to call now. Site visits and all lead activity sync back to the developer's CRM.

Can we control what the agents say?

Yes. The agents speak only within the boundaries you approve during onboarding, using your project material. If a question goes beyond that material, the agent says so and leaves it for your rep.

Ready?

Stop chasing leads. Start converting the ones you have.

See Propfocus AI run on your own leads.