Questions, answered.

Propfocus AI is sales intelligence for real estate developers. It tells your presales team which buyers are seriously evaluating your projects and exactly when to call them, with real-time alerts on WhatsApp. Teams use it to book more site visits from the same lead pool, without spending more on marketing.

Marketing and sales leaders at real estate developers, and the presales teams who work their leads. If your reps make 100 to 150 calls a day without knowing who is actually ready to talk, Propfocus is built for you.

Most marketing leads do not convert because follow-ups happen at the wrong time, not because buyers are uninterested. Buyers go silent while they research, compare and discuss with family, and teams have no way to see it. Propfocus closes that gap: it tells your team who is active right now, so prime calling hours go to the buyers who are ready.

A CRM records what your team does. Propfocus tells your team what buyers are doing. It works alongside your CRM rather than replacing it, and plugs directly into Salesforce with no workflow disruption.

CRM scores rank a lead on what they told you when they enquired: budget, source, form fields. That score is set at capture and rarely moves. Propfocus ranks buyers on what they are doing now, so the list your team works changes day to day as buyers heat up or go quiet.

A website chatbot waits for buyers to come to it. Propfocus works the other way round: it tells your team which buyers to go after, and the RNR Agent starts the conversation itself with leads who have gone quiet.

Propfocus reads real buying behaviour rather than form fills or call dispositions. The exact method is proprietary and part of what makes the results hard to copy. We are happy to show it working live on a demo, on your own leads.

Propfocus works with real estate developers across India, with active customers across Bengaluru, Mumbai, Pune and Hyderabad. The platform is not tied to any one city or micro-market.

Today you are judged on the leads you deliver, then blamed when they do not convert, with no visibility into what happened in between. Propfocus shows what the leads you paid for actually did: which ones turned into real buyers, and which were never worked while they were interested. Your spend gets defended with evidence rather than argument.

With evidence instead of opinion. Propfocus shows which leads showed genuine buying interest and whether they were followed up while they were still active. The conversation stops being "bad leads" versus "bad follow-up" and becomes one shared view of what actually happened.

Yes, by converting more of the leads you have already paid for. In the Bengaluru pilot, lead-to-visit conversion moved from 6% to 12.7% on the same lead pool and the same ad spend, which roughly halves the effective cost of every site visit booked.

You see which sources produce buyers who genuinely evaluate and convert, not just which produce the most form fills. Cheap leads that never progress stop looking like wins, and budget moves toward the campaigns that actually book site visits.

They are treated exactly the same way. Any lead that reaches your CRM is covered, whoever generated it, so portal leads are prioritised alongside your own campaign leads.

Not necessarily. That is exactly what the RNR Agent is for: it works the leads you already paid for and wrote off. One customer booked 9 site visits in 5 days purely from their RNR pool, with no new ad spend.

Two things. A fresh priority calling list every morning, ranked by which buyers deserve the first call. And real-time WhatsApp alerts the moment a buyer becomes active, so the rep calls while the buyer is engaged instead of hours or days later.

No. Alerts arrive on WhatsApp, where your team already works. There is a dashboard for leaders who want the full picture, but a rep can act on Propfocus without opening anything new.

No, and it does not need to. Your dialer decides how calls get made. Propfocus decides who to call and when. Teams run both, with the dialer working a smarter list.

Yes. Buyers who have already toured your project resurface the moment they start seriously weighing the decision, so your sales team knows exactly when to re-engage and close.

No. Propfocus makes your existing team more effective by pointing their effort at the right buyers at the right time. The conversations stay human; the timing gets intelligent.

The RNR Agent is an AI that autonomously re-engages your RNR leads, the ones marked ringing-no-response, along with old leads your team has already closed. It works the dead pool in the background with no rep in the loop, and hands back only the buyers who re-engage.

It holds natural conversations on WhatsApp: it answers questions in context and keeps the thread going, instead of blasting the same template at everyone. When a buyer is ready, it proposes a site visit slot and passes a warm lead back to your team.

Yes. The agent only speaks within boundaries you set during onboarding: your project details, your tone, and what it may and may not say. You approve all of that before it sends a single message.

The agent messages as your assistant. It never poses as a named person pretending to be human, and it hands the conversation to your team the moment a buyer asks to speak to someone.

It hands the conversation over to your team rather than improvising an answer. Your buyer gets a real response from a real person, and your brand is never left guessing on your behalf.

Recovered spend. Leads you already paid for and wrote off come back into play as booked site visits, with no additional budget and no rep hours. It is the cheapest pipeline available to a marketing team, because the acquisition cost is already sunk.

The leads you have already paid for but written off: RNR leads, aged enquiries, and closed-lost buyers from past campaigns. One customer booked 9 site visits in 5 days purely from their RNR pool.

The RNR Agent is live in beta. Early access is open; talk to us and we will get your dead-lead pool working again.

In a Bengaluru pilot, a developer saw 2.1 times more conversion, with lead-to-visit rates moving from 6% to 12.7% on the same lead pool and the same team. Customers have booked 54 site visits in 6 days, and 35% of marketing leads converted into active pipeline with better follow-up timing.

Quickly, because it works on the leads you already have rather than waiting for new campaigns. In the Bengaluru pilot the team booked 54 site visits within 6 days of acting on alerts.

No. Propfocus improves conversion on the leads you already generate. The Bengaluru results came from the same lead pool, the same team, and no additional ad spend.

Yes. The Bengaluru pilot case study is on our website, and we walk through the complete 9-page breakdown on a demo, alongside your own numbers.

Yes. Propfocus plugs directly into your existing Salesforce CRM with no workflow disruption. Leads flow in from Google Ads, Meta Ads and your website exactly as they do today.

Salesforce is supported out of the box. If you run a different CRM or a custom stack, talk to us and we will map the integration on the demo call.

Light. Propfocus connects to your existing Salesforce and lead flow, so your team keeps working exactly as before. Reps simply start receiving alerts on WhatsApp.

No. Leads arrive as they do today and reps keep working in WhatsApp. The only difference is which buyer they call first, and knowing why that buyer is worth the call.

Yes. Propfocus AI is ISO 27001:2022 certified, the international standard for information security management, and security is reviewed as part of how the platform is built and operated.

Your data is hosted in India, on AWS cloud infrastructure.

Yes. Propfocus is aligned with the Digital Personal Data Protection Act, 2023, and we are happy to take your IT and legal teams through the specifics on a call.

You do. Your leads and their history remain yours throughout, and you can take your data with you if you decide to stop.

No. Buyer data is never sold or shared. Your leads are yours alone, and they are not pooled, resold or used to benefit another developer.

Pricing depends on your project count and lead volume, so it is not listed publicly. The quickest way to get an exact number is a short demo.

Most teams start with a subset of projects and expand once they see the numbers. We will scope the right starting point with you on the demo.

Book a demo. We run Propfocus on your own leads so you see exactly what your team would get, with your projects and your pipeline rather than a canned walkthrough.