Revive the leads your team could not reach.
Hands back only the buyers who reply.
Hi Rohan, this is Hillcrest AI, the AI assistant for Hillcrest Park. Sorry the team kept missing you on calls. Want the updated details for the 3BHK?09:12
Haan, please share. Possession still Dec 2027?09:34
- Marked RNR by your team
- Restarts on WhatsApp
- Smart multi-touch sequences
- Hands back buyers who reply
What is Propfocus AI?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit.
- Works on WhatsApp
- Inside your CRM, including Salesforce
- Says it is AI
- Official WhatsApp partner
Built for presales heads and marketing heads at residential real estate developers.
RNR does not mean the buyer said no.
RNR says the call was not answered. It says nothing about whether the buyer is still looking for a home. Most of them are.
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You already paid for it
An RNR lead carries the full cost of the lead whether anyone ever speaks to the buyer or not.
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It is often the biggest bucket
In most residential presales CRMs, RNR is the largest single group of leads, and it grows every month.
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It is treated as closed
Nobody calls an RNR lead in week four. The team moves on to fresh leads, and the marketing head generates more.
A different channel, not another call.
A message waits. The buyer reads it on the commute or after dinner, when they can think about a home.
Your team marks the lead RNR
The calls went unanswered, for example after around 10 attempts. You agree the rule with us before go-live. Nothing changes in how your team works or where the lead lives.
The agent restarts the conversation on WhatsApp
It introduces itself as the project's AI assistant, for example Skyline AI, and picks up from what the buyer asked about.
Smart multi-touch sequences
Re-opens conversations with RNR leads and the old ones your team already marked closed. You agree with us when it stops messaging a buyer who does not reply.
Real conversations, not blasts
It answers questions in context and keeps the thread going, within the boundaries you approve during onboarding.
Only buyers who reply come back
Your reps see warm buyers with a visit proposed, not another cold list. The human rep makes the call, and replies, site visits and all lead activity sync back to your CRM.
Written-off leads still walk in.
In one study, 63 leads the team had written off walked in for a site visit. Those buyers were sent the project page they asked for, and the rep was alerted the moment they came back to it. That study ran on the project page and Intent Alerts, not the RNR Agent. The RNR Agent does the restart on WhatsApp for you. Identities kept confidential.
What an RNR list is worth · 10 projects · Bengaluru and Hyderabad
63
RNR leads the team had written off walked in for a site visit with the project page and Intent Alerts, worth ₹17.4 lakh
Out of 2,706 RNR leads, valued at the developer's own ₹27,600 a site visit.
See all case studies-
Recover spend you have written off
The RNR Agent works leads you already paid for. No new leads bought, no new ad spend.
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On WhatsApp, the right way
Propfocus AI is an official WhatsApp partner, with direct access to Meta's WhatsApp Business Platform. ISO 27001:2022 certified and hosted on AWS in India. Security and compliance
What is an RNR lead?
RNR stands for ringing, no response. It is the CRM status for a lead the presales team has called more than once without the buyer answering. It records unanswered calls; it says nothing about whether the buyer is still looking.
What does the RNR Agent do?
It takes over leads your team could not reach (for example, after around 10 unanswered calls; you agree the rule with us before go-live), restarts the conversation on WhatsApp and hands back only the buyers who reply.
Does the RNR Agent keep messaging buyers who do not reply?
No. It re-engages leads your team could not reach with smart multi-touch sequences on WhatsApp, within the boundaries you approve during onboarding. You agree with us when it stops messaging a buyer who does not reply.
Is the RNR Agent live?
Yes. The RNR Agent is live and part of every plan. It takes over leads your team could not reach (for example, after around 10 unanswered calls; you agree the rule with us before go-live), restarts the conversation on WhatsApp and hands back only the buyers who reply.
Does the buyer know they are talking to AI?
Yes. The agent introduces itself as the project's AI assistant, for example Skyline AI, and speaks only within the boundaries you approve during onboarding. When a buyer asks for a human, it hands over to your team.
Where do revived buyers show up?
Buyers who reply come back to your team on WhatsApp, with the conversation so far, so a rep can call them. Propfocus AI works inside the CRM you already use, including Salesforce, and replies, site visits and all lead activity sync back to it.
Did the RNR Agent produce the case study results?
No. In the published case studies, buyers were sent the project page they asked for and Intent Alerts told the rep when they came back to it; the RNR Agent did not run. The RNR numbers show what written-off leads are worth: for example, 63 site visits from RNR leads across 10 projects, worth ₹17.4 lakh at the developer's own cost per visit.