Your office closes. Your buyers don't.
Every lead after 8 pm, answered in minutes.
Sample conversation · fictional names, project and price
- Answers questions
- Shares the brochure
- Proposes the site visit
- Hands over in the morning
What is Propfocus AI?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit.
Built for presales heads and marketing heads at residential real estate developers.
What happens when a lead enquires at night.
Across Propfocus AI customers, 22% to 28% of leads arrive after office hours. The buyer wanted to know about your project at 11:40 pm. They get a useful reply while the interest is hot, not a call at 11 am the next day.
A reply in minutes, from your WhatsApp number
The agent introduces itself as your project's AI assistant, for example "Skyline AI", and says a relationship manager will call in the morning.
Answers while interest is hot
Starting price, configurations, possession date and the brochure, in the first conversation.
Proposes the site visit
Offers slots the buyer can pick, before another builder's rep calls them back.
Knows where to stop
Price negotiation, discounts, legal questions and loans are left for your team, and the agent says so.
Hands over in the morning
The lead owner gets the full conversation and a warm buyer, not a cold form fill.
Your rep starts warm, not cold.
The lead, the conversation and the slot the buyer picked are waiting inside the CRM you already use, including Salesforce. The rep calls the buyers who engaged and never re-asks what the buyer already said.
- The handover reaches the lead owner on WhatsApp.
- Buyers who stay quiet keep being worked on WhatsApp, and Intent Alerts tells the rep which of them are engaging with the project page they asked for.
- Leads your team cannot reach go to the RNR Agent.
Propfocus AIAlerts to Namrita (lead owner)9:00 amHandover from last night
- Karthik R. · Sumadhura · Lakeview Towers · 3BHK
- Enquired at 11:40 PM
- Brochure shared, price question answered
- Picked Sunday 11 am for a site visit
Call him today to confirm the visit.
9:00 AM Call KarthikSample · fictional names and project
An AI assistant that says what it is.
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Disclosed AI
It introduces itself as your project's AI assistant, named after the project. It never pretends to be a person.
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Within the boundaries you approve
It speaks only within the boundaries you approve, and stops the moment a buyer opts out or asks for a person.
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Direct on WhatsApp
Propfocus AI is an official WhatsApp partner, with direct access to Meta's WhatsApp Business Platform. Your buyer data stays yours, never sold, never shared with another developer.
What does the Off Working Hours Agent do?
It answers leads that arrive outside working hours and proposes the site visit. Every lead that enquires after 8 pm gets a WhatsApp reply in minutes. The agent introduces itself as your project's AI assistant, answers questions, shares the brochure, proposes the site visit and hands the lead to your team in the morning.
What happens to a lead that enquires at midnight?
It gets a WhatsApp reply within minutes from the project's AI assistant, with the project page or brochure, and slots to pick if the buyer wants a site visit. In the morning the lead and the conversation are in the CRM for the rep. Nobody phones a buyer at midnight.
What does the agent answer after hours?
It answers while interest is hot: starting price, configurations, possession date and the brochure, in the first conversation. Price negotiation, discounts, legal questions and loans are left for your team, and the agent says so.
Can the agents book a site visit?
Yes. The Off Working Hours Agent proposes the site visit and offers slots the buyer can pick, then hands the lead to your team in the morning, with the conversation in your CRM. Your rep confirms and runs the visit.
Does the buyer know they are talking to AI?
Yes. The assistant introduces itself as the project's AI assistant, named after the project, and says that a person will call in the morning. If a question goes beyond the project material, it says so and leaves it for the rep.
Does replying within minutes feel desperate to buyers?
No. The buyer asked a few minutes ago, so a reply that carries what they asked for feels responsive. Desperation is a tone problem, such as three calls in one afternoon, never a timing problem.
Does it work inside our CRM?
Yes. The agents work inside the developer's CRM, including Salesforce. Overnight leads are created or updated there, and conversations, site visits and all lead activity sync back to the CRM, so your team works from the records it already uses.
Does Propfocus AI replace my presales team?
No. The agents answer, follow up and revive leads, then hand the buyer to your team. The human rep still takes over, makes the call and takes the buyer to the site visit, so your team spends its time on buyers who are ready instead of cold lists.