Your reps call the buyers who are ready today.
A ranked call list every morning.
Propfocus AIAlerts to Namrita (lead owner)
☀️ Good morning, Namrita. Your 6 priority calls for today are ready. Top of the list: Ananya P., Pride · Palm Grove Plots.09:00 AM
🔥 Ready to callTarun S. is seriously evaluating Lakeview Towers
94- Active on the project page 3 times in the last 2 hours
Call now to confirm a site visit.
12:02 PM Call TarunOn it. Calling him now 👍12:03 PM
- WhatsApp alert the moment a buyer is active
- After-hours leads covered
- RNR leads come back
What does Propfocus AI do for a presales head?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. For a presales head, that means your team calls the buyers who are ready, and no paid lead goes unworked.
- Alerts on WhatsApp
- Ranked call list every morning
- Works inside your CRM, including Salesforce
- Nothing new to learn
Built for presales heads running calling teams at residential real estate developers.
Your team is busy. Just not with the right buyers.
Most leads don't say no. They go quiet, get called at the wrong time, and are written off.
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Reps work cold lists
Every lead looks the same in the CRM, so reps call top to bottom, not by who is ready.
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Engaged buyers are missed
A buyer is comparing projects right now. Nobody knows, so nobody calls while they are interested.
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After-hours leads go cold
A lead enquires at 9:40 pm. By the first call next morning, they have spoken to two other builders.
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RNR leads pile up
Ringing, no response. After call 10 the lead moves to the bottom, and nobody goes back to it.
AI follows up every lead. Your team calls the ones that are ready.
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Start the day with a ranked list, then call when the buyer is active
Intent Alerts sees which buyers are engaging with the project page they asked for. Every rep gets a ranked call list each morning, and an alert lands on WhatsApp the moment a buyer is evaluating.
See how Intent Alerts works -
Nights are covered
Every lead after 8 pm gets a WhatsApp reply in minutes from the project's AI assistant. It answers questions, shares the brochure, proposes the site visit and hands over in the morning.
See the Off Working Hours Agent -
RNR leads come back
When your team cannot reach a lead (for example, after around 10 unanswered calls; you agree the rule with us before go-live), the RNR Agent restarts the conversation on WhatsApp and hands back only the buyers who reply, with a visit proposed.
See the RNR Agent
Nothing new to learn. It works inside the CRM you already use, including Salesforce, and on WhatsApp.
One rep's day with Propfocus AI.
Namrita is a presales rep. Her day starts with a list and ends with the AI covering the night.
Sample day · fictional names and projects
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9:00 am
The ranked list arrives on WhatsApp
"Your 6 priority calls for today are ready." Ananya P. is at the top: she came back to Palm Grove Plots after 3 weeks.
Intent Alerts -
9:04 am
Last night's handover is waiting
Karthik R. enquired at 10:42 pm. Lakeview AI, the project's AI assistant, answered, shared the brochure and proposed a Sunday 11 am visit. Namrita calls him to confirm.
Off Working Hours Agent -
9:42 am
An RNR lead is back in play
Rohan M. had not picked up for two weeks. He replied on WhatsApp to Hillcrest AI and a Saturday visit was proposed. He is handed back to Namrita to call.
RNR Agent -
12:02 pm
"Call now": a buyer is active
Tarun S. has been on the Lakeview Towers page 3 times in 2 hours. The alert lands on WhatsApp and Namrita calls him while he is still interested.
Intent Alerts -
8:00 pm
The office closes. The leads don't stop.
Namrita logs off. Leads keep arriving from ads and portals.
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Overnight
The AI covers the night
Every new enquiry gets a WhatsApp reply in minutes. Tomorrow at 9 am, Namrita starts with a fresh list and the overnight handovers.
Off Working Hours Agent
Same leads. Same team. More site visits.
From developers' own live leads. Each buyer was sent the project page they asked for, and the rep was alerted the moment they came back to it. Identities kept confidential.
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4.2×
Engaged buyers converted 4.2× better. 5 projects, Bengaluru, 100 days.
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496
RNR leads re-engaged with the project page and Intent Alerts, out of 2,824 who never picked up. 41 site visits done.
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63 site visits
From 2,706 RNR leads the team had written off, with the project page and Intent Alerts. 10 projects, Bengaluru and Hyderabad.
How does a rep know who to call first?
Intent Alerts spots the buyers who are engaging and tells the lead owner who to call now. The alert lands on WhatsApp, and every rep gets a ranked call list each morning.
Does my team need to learn a new tool?
No. Alerts and the morning calling list arrive on WhatsApp, where your team already works.
What does the Off Working Hours Agent do?
It answers leads that arrive outside working hours and proposes the site visit. Every lead that enquires after 8 pm gets a WhatsApp reply in minutes. The agent introduces itself as your project's AI assistant, answers questions, shares the brochure, proposes the site visit and hands the lead to your team in the morning.
What does the RNR Agent do?
It takes over a lead your team could not reach (for example, after around 10 unanswered calls; you agree the rule with us before go-live), restarts the conversation on WhatsApp and hands back only the buyers who reply.
Do the AI agents replace my reps?
No. The agents say they are AI, introduce themselves as the project's AI assistant, and hand the buyer to your team. The human rep still takes over and makes the call.
What is presales in real estate?
Presales in real estate is the work from a buyer's first enquiry to the site visit: answering the lead, qualifying it, following up and booking the visit. Sales takes over from the site visit. Propfocus AI is built for this stage, so more of the leads a developer paid for reach a site visit.
Is it for marketing heads or presales heads?
Both. Marketing heads get more site visits from the leads they already paid for and see cost per site visit by ad source. Presales heads get a ranked call list for each rep every morning, WhatsApp alerts on who to call now, and agents that cover after-hours and RNR leads.