41 site visits from a dead RNR list.
And engaged buyers converted 4.2× better than buyers who did not engage. 294 site visits attributed in 100 days.
Who: A Bengaluru residential developer, live on 5 of its 6 projects, ₹1.6 to 4.5 Cr homes.
RNR leads · 100 days to 30 June 2026
Became site visits, all buyers
What did Propfocus AI deliver for this 5-project developer?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. Here, with the project page and Intent Alerts, engaged buyers converted 4.2× better and 294 site visits were attributed in 100 days.
- Developer's own live leads
- Actual data
- Identity confidential
Premium homes, and thousands of leads who never picked up.
- Residential, 6 projects, live on 5, Bengaluru
- Ticket sizes ₹1.6 to 4.5 Cr
- 2,824 RNR leads who never picked up
- 100 days, data to 30 June 2026
- Works inside the developer's Salesforce CRM
Sent every buyer their own project link
5,733 buyers reached with 7,157 personalised links to the project page they asked for.
Saw which buyers engaged
Propfocus AI sees which buyers are engaging with the project page they asked for. 1,582 buyers (27.7%) did, and Intent Alerts puts buyers like these in front of the team first.
Brought RNR leads back
Of 2,824 RNR leads who never picked up, 496 (17.6%) came back and opened their project page, and the rep was alerted on WhatsApp the moment they did. 41 of them walked in.
Inside the CRM the team already uses
Plugs into the developer's Salesforce CRM. The human rep still takes over.
Engaged buyers converted 4.2× better.
Every figure below is from the developer's own live leads, 100 days to 30 June 2026.
RNR leads
2,824
RNR leads who never picked up
496
re-engaged: 17.6% opened their page
41
site visits conducted, from a dead list
455
re-engaged RNR leads had not visited yet at the cut-off
All buyers
294
site visits attributed in 100 days
4.2×
higher conversion for engaged buyers
11.4%
of engaged buyers (27.7% of buyers) became site visits, against 2.7% of non-engaged buyers (72.3%)
2 days
half the attributed site visits happened within 2 days of the link going out
41 site visits are worth ₹11.3 lakh at ₹27,600 a visit, the cost per visit published in the 10-project case study. This developer's own cost per visit was not published.
100 days, and the share kept rising.
- Month 1
6.4% of site visits from engaged buyers
Share of conducted site visits that came from buyers who engaged with their page.
- Month 2
16.5% of site visits from engaged buyers
The share more than doubled in the second month.
17.9% of site visits from engaged buyers
By month three, nearly 1 in 5 site visits came from engaged buyers.
Case study published
Actual data, identity confidential.
Find the buyers who are ready, including the ones who stopped answering.
If your leads go quiet after a few calls, the buyers worth calling are still in your CRM. These are the pages to read next.
-
Intent Alerts
Tells presales which buyers are ready and when to call, on WhatsApp.
See Intent Alerts -
RNR Agent
Revives leads your team could not reach and hands back the buyers who reply.
See the RNR Agent -
Lead to site visit guide
How to raise the share of leads that become site visits.
Read the guide
Read the full case study
The original PDF, with the full data behind this page. The developer's own live leads, actual data. Identity confidential.
What is an RNR lead?
RNR means ringing, no response: a lead your team has called again and again without an answer. The RNR Agent takes over a lead your team could not reach (for example, after around 10 unanswered calls; you agree the rule with us before go-live), restarts the conversation on WhatsApp and hands back only the buyers who reply.
What is an engaged buyer?
A buyer who engaged with the personalised project page they asked for. In this study 1,582 of 5,733 buyers (27.7%) engaged, and 11.4% of them became site visits, against 2.7% of the rest.
How is ₹11.3 lakh worked out?
41 site visits at ₹27,600 a visit, the cost per site visit published in the 10-project case study. This developer's own cost per visit was not published.
How quickly did buyers visit?
Half the attributed site visits happened within 2 days of the link going out.