How many site visits are your leads leaking?
Enter your numbers. See your cost per site visit today, and what the same budget could buy.
Your numbers
Today
₹20,000
60 visits / month
At 2.1× conversion
₹9,524
126 visits / month
Cost per site visit. Illustration using the 2.1× lift from a Bengaluru developer (6 projects, 1 Feb to 5 Mar 2026). Your results will differ.
See it on your own leads.
Book a DemoWhat does the lead leak calculator show?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. This free calculator shows your cost per site visit today, and with the 2.1× lift from a live deployment.
Built for marketing heads and presales heads at residential real estate developers.
How the numbers are worked out.
Plain arithmetic, no hidden assumptions beyond the one lift figure.
Your monthly spend
Leads per month × cost per lead. At 1,000 leads and ₹1,200 a lead, that is ₹12,00,000.
Your site visits today
Leads per month × your lead-to-visit rate. At 6%, 1,000 leads give 60 site visits.
Your cost per site visit today
Monthly spend ÷ site visits. ₹12,00,000 ÷ 60 = ₹20,000 a site visit.
The same budget at 2.1×
Your rate × 2.1 (capped at 90%). 6% becomes 12.6%, so 126 site visits and ₹9,524 a site visit, from the same leads.
Where the 2.1× comes from
A Bengaluru developer with 6 projects, on its live leads from 1 Feb to 5 Mar 2026: 2.1× more site visits every month, with the lead-to-visit rate going from 6% to 12.7%. It is an illustration, not a promise. Your results will differ. Read the case studies
Three places paid leads go quiet.
Each has an agent that works it, and a guide if you want to fix it yourself first.
Leads that never pick up
The RNR Agent revives leads your team could not reach and hands back the buyers who reply. Read the RNR leads guide
See the RNR AgentLeads that arrive after hours
The Off Working Hours Agent answers leads after office hours and proposes the site visit. Read the after-hours guide
See the Off Working Hours AgentReady buyers nobody calls
Intent Alerts tells presales which buyers are ready and when to call, on WhatsApp. Read the conversion guide
See how Intent Alerts works
Calculator questions
How is cost per site visit calculated?
Cost per site visit is your monthly lead spend divided by the site visits those leads produce. The calculator multiplies leads per month by cost per lead, then divides it by leads per month times your lead-to-visit rate.
Where does the 2.1× figure come from?
From a Bengaluru developer with 6 projects, on the developer's live leads from 1 Feb to 5 Mar 2026, where the lead-to-visit rate went from 6% to 12.7%. It is an illustration. Your results will differ.
Is the lead leak calculator free?
Yes. It is free, needs no sign-up, and the numbers you enter stay in your browser.
How do I see the real numbers for my own leads?
Book a demo. In 30 minutes we show you which of your buyers are ready today, on your own leads.