What we check
| Area | What we look at |
|---|---|
| Speed | Mobile load time, image weight, Core Web Vitals — most project sites fail on hero video and uncompressed renders. |
| Search | Title and description per page, one H1, schema for the project, a sitemap, and whether the site is indexed at all. |
| RERA disclosure | Registration number and the authority's website link on every page, as Section 11 requires; carpet area, not super built-up, in the specs. |
| Lead capture | Whether a buyer can reach you in one tap (WhatsApp), what the form asks, where the lead goes, and how long until someone calls. |
| Trust | Possession status, construction updates, bank approvals, developer track record, and whether the price is stated or hidden. |
| Tracking | Analytics, pixel and conversion events, UTM handling, and whether site-visit bookings are measured. |
Why project websites lose leads
The typical project site is a brochure put online: a full-screen render, a video that takes eight seconds to load on a 4G phone, an enquiry form asking for six fields, and a price that is "on request". It looks expensive and converts badly. The buyer who came from a ₹900 Meta click leaves before the hero paints.
A site built for conversion does the opposite. Starting price and configurations above the fold, a WhatsApp button that opens a chat with the project name pre-filled, the RERA number where the law says it should be, carpet areas in the specs, and a page that loads in under three seconds on a mid-range Android phone.
If the site is beyond fixing
Some sites cost more to repair than to replace. When the audit says so, it will point at one of the six layouts on our real estate website templates page — launch one-pager, project microsite, developer site, channel partner microsite, plotted layout or broker portfolio — each previewable there, and built free with your content.
What happens to the leads
A faster site gets you more enquiries. What turns them into site visits is the follow-up, and that is what Propfocus AI does: it watches how each buyer engages with your project and tells presales who to call first. The audit will say so where it applies, and nowhere else.