₹17.4 lakh recovered from written-off RNR leads.
63 site visits from leads the team had stopped calling, at the developer's own ₹27,600 a visit. No new leads bought, no new ad spend.
Who: A Bengaluru and Hyderabad residential developer, 10 projects, 8,000+ leads a month.
RNR leads · June to August 2026
Walked in for a site visit, all buyers
What did Propfocus AI deliver for this 10-project developer?
Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. Here, the project page and Intent Alerts produced 63 site visits from 2,706 RNR leads, June to August 2026.
- Developer's own live leads
- Actual data
- Identity confidential
8,000+ leads a month, and a pile nobody was calling.
- Residential, 10 projects, Bengaluru and Hyderabad
- 8,000+ leads a month
- 2,706 buyers were RNR: called repeatedly, never picked up, written off
- The developer's cost per site visit: ₹27,600 (₹2,300 a lead at an 8.3% lead to visit rate)
- Works inside the developer's Salesforce CRM
Sent every buyer their own project link
6,655 buyers reached with 7,451 personalised links to the project page they asked for.
Saw which buyers engaged
Propfocus AI sees which buyers are engaging with the project page they asked for. 2,440 buyers (36.7%) did, and Intent Alerts puts buyers like these in front of the team first.
Brought written-off RNR leads back
Of 2,706 RNR buyers, 586 (21.7%) came back to their project page, and the rep was alerted on WhatsApp the moment they did. 63 of them walked in.
Changed nothing for the team
Plugs into the developer's Salesforce CRM. Nothing changes for the team. The human rep still takes over.
37% of the buyers. 62% of the site visits.
Every figure below is from the developer's own live leads, June to August 2026.
RNR leads
2,706
RNR buyers reached, leads the team had written off
586
came back to their project page (21.7% of RNR)
63
site visits conducted from RNR leads, June to August 2026
₹17.4 lakh
recovered: 63 site visits at ₹27,600 a visit
All buyers
650
site visits attributed in 3 months
2.9×
more likely to walk in, engaged buyers (3.2× on the earliest buyers)
16.6%
of engaged buyers walked in (2,440 buyers, 405 site visits), against 5.8% with no signal (4,215 buyers, 245 site visits)
2 days
median from link to site visit, 77% inside a week
523 re-engaged leads had still not visited at the cut-off. No new leads bought, no new ad spend.
Three months on live leads.
Live on the developer's leads
17 site visits from RNR leads in the first month.
Cut-off at the end of the 3 months
24 site visits from RNR leads in August. 63 in total, and 523 re-engaged leads still to visit.
Case study published
Actual data, identity confidential.
Your written-off leads are still worth site visits.
If your team writes leads off after a run of unanswered calls, the same thing is likely true for you. These are the pages to read next.
Read the full case study
The original PDF, with every number on this page. The developer's own live leads, actual data. Identity confidential.
What is an RNR lead?
RNR means ringing, no response: a lead your team has called again and again without an answer. The RNR Agent takes over a lead your team could not reach (for example, after around 10 unanswered calls; you agree the rule with us before go-live), restarts the conversation on WhatsApp and hands back only the buyers who reply.
How is ₹17.4 lakh worked out?
63 site visits at the developer's own ₹27,600 a visit. ₹27,600 is this developer's cost per site visit: ₹2,300 a lead at their 8.3% lead to visit rate.
Did the developer buy more leads or spend more on ads?
No. The site visits came from leads the developer had already paid for. No new leads bought, no new ad spend.
Did the sales team have to change how it works?
No. Propfocus AI plugs into the developer's Salesforce CRM, and nothing changed for the team.